Today marks 3 years since Afrotape was formed. What began as a platform for artists’ services has evolved into a youth brand that will be the leading voice on African culture. It’s been a fascinating and challenging journey, full of invaluable experiences and life lessons that have shaped us into the people we are today.
Afrotape’s mission has always been to empower African creatives and artists; the only difference is how we go about it. In 2017, Afrotape began offering affordable label services to indie musicians to help them reach a larger audience. We assisted several Kenyan and international musicians with their branding, digital strategy, and media outreach.
We started the Afrotape blog in 2018 to cover African pop culture, with a concentration on Kenya. afrotape.com has received over 300,000 visitors and 600,000+ video views across all of our platforms as of today.
Afrotape cooperated with known and emerging event organizers in some of the biggest events in 2019 that brought diverse communities together before Covid messed everything up.
2020 got all of us locked in our homes.
As we enter the fourth quarter of 2021, we are embarking on a new journey that is bigger than ourselves. As you are certainly aware, we are living in unusual times, not only in Africa but throughout the world. There’s a lot more callousness and casual dehumanization, oppression, identity politics, binary thinking, and disinformation than there used to be.
On the plus side, we are living in the golden age of technology and information, which gives our generation a greater advantage in addressing some of these issues, and it all starts at an individual level. What we’re unveiling today is an expression of purpose, not a new brand with fresh colors and logos.
From today on, Afrotape will shift its focus away from entertainment and toward offering practical information, tools, and resources for self-improvement, activism, collaboration, and building a community.
Visit www.afrotape.com/register to join us on the mission today.
Netflix and UNESCO Are Looking For The Next Generation of African Filmmakers
Netflix and UNESCO have teamed up to establish an innovative short film competition in Sub-Saharan Africa called “African Folktales, Reimagined.” The competition’s winners will receive industry training and mentoring, as well as a US$75,000 production budget, to create short films that will premiere on Netflix in 2022 as a “Anthology of African Folktales.”
One of the competition’s main goals is to find fresh perspectives and provide young filmmakers from Sub-Saharan Africa global exposure. We want to identify the most daring, witty, and surprising retellings of some of Africa’s most beloved folktales and share them with entertainment enthusiasts in over 190 countries across the world.
It is important that the film sector acts to ensure the voices of Africa are heard, by supporting the emergence of diverse cultural expressions, putting forth new ideas and emotions, and creating opportunities for creators to contribute to global dialogue for peace, culture and development.
Audrey Azoulay, UNESCO Director-General
The tournament, which will be run by Dalberg, will run from October 14th until November 14th, 2021. Each of the six winners will get a US$75,000 production grant (via a local production firm) to create, shoot, and post-produce their films with the help of Netflix and industry mentors, ensuring that everyone engaged in the production is fairly compensated. In addition, each of the six winners will get a cash prize of $25,000 apiece.
Both UNESCO and Netflix agree on the importance of promoting and sharing varied local stories with the rest of the globe. They recognize that many aspiring filmmakers struggle to get the resources and exposure they need to fully realize their potential and advance their creative careers. This competition aims to address these difficulties and provide a platform for African storytellers to showcase their work to a worldwide audience.
This alliance will also assist to create long-term jobs and stimulate economic growth, contributing to the UN’s 2030 Sustainable Development Agenda, a set of goals aimed at ending global poverty in all of its forms by the end of this decade. This film festival will also contribute to the reduction of disparities by allowing access to global markets and ensuring decent working conditions. All of these are important targets for the 2030 Agenda.
APPLICATIONS NOW OPEN: ANIMATION TRAINING FOR EAST AFRICAN WOMEN
The Ladima Foundation announced earlier this year a cooperation with Culture and Development East Africa (CDEA) and the Kwetu International Animation Film Festival (KIAFF) to provide training, development, and professional opportunities to women working in the animation industry in East Africa. (more…)
As Hip-Hop Turns 48, Here Is A Brief History of African Hip-Hop
The economic paralysis of New York City, particularly the neglected black and Latino areas in the Bronx, spawned the cultural shockwave that would become known as hip hop in the mid to late 1970s. While hip hop music originated in the Bronx, it is a part of and refers to a long line of African diasporic and black American cultural traditions. Much of the literature on hip hop recounts the culture’s evolution from a music-and-dance-focused phenomenon developed for and by “on the block” to a dominant global youth culture. Many people link rap to the West African griot heritage, which is the art of roaming storytellers who are noted for their understanding of local contexts and outstanding vocal abilities. (more…)
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