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Sh5 Million For Kenyan Rappers As Khaligraph Partners With Odibets For “OdiNare” Rap Battle

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Under their Odimtaani initiative, Kenyan rapper Khaligraph Jones has teamed up with one of Kenya’s biggest betting firms Odibets to introduce the “OdiNare” rap battle.

The online rap challenge’s purpose is to encourage skilled rappers who are striving to break into Kenya’s music business. Khaligraph Jones went live on Instagram last week in a long video showcasing how rappers in Kenya’s music industry are having a hard time breaking through due to various hurdles, so he decided to establish a rap challenge.

Papa Jones, as he is known, has promised a Sh500,000 cash reward for the best rapper, as well as Sh10,000 daily to various winners, and a chance for three future musicians to join his record company Blu Ink Corp for a one-time record contract.

To top it off, Khaligraph Jones added that the winner will get the opportunity to collaborate with him on a project.

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Odibets has opted to support Khaligraph Jones’ rap challenge project by providing a Sh4.5 million cash boost, with the winner taking home Sh1 million among other prizes for the many competitors.

Odibets General Manager Dedan Mungai told journalists at the rap challenge’s debut that the betting firm decided to come through for Khaligraph Jones and the entire Kenyan music industry as a way of giving back to society and developing talent.

“We decided to help Khaligraph and the entire Kenyan music business as a way of giving back to society and developing undiscovered talent,” Dedan Mungai stated as he presented Khaligraph Jones with the Sh4.5 million check.

Khaligraph Jones, for one, believes the one-of-a-kind challenge will be a huge success and will assist to develop fresh talent in Kenya’s music business.

“The OdiNare challenge is going to be huge, and stars will be born from it,” Khaligraph Jones said. “Watch this space, and if you’re a skilled rapper, join on board because you never know, you might be the lucky winner,” he said.

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CULTURE

Netflix and UNESCO Are Looking For The Next Generation of African Filmmakers  

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Netflix and UNESCO have teamed up to establish an innovative short film competition in Sub-Saharan Africa called “African Folktales, Reimagined.” The competition’s winners will receive industry training and mentoring, as well as a US$75,000 production budget, to create short films that will premiere on Netflix in 2022 as a “Anthology of African Folktales.”

One of the competition’s main goals is to find fresh perspectives and provide young filmmakers from Sub-Saharan Africa global exposure. We want to identify the most daring, witty, and surprising retellings of some of Africa’s most beloved folktales and share them with entertainment enthusiasts in over 190 countries across the world.

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It is important that the film sector acts to ensure the voices of Africa are heard, by supporting the emergence of diverse cultural expressions, putting forth new ideas and emotions, and creating opportunities for creators to contribute to global dialogue for peace, culture and development.

Audrey Azoulay, UNESCO Director-General

The tournament, which will be run by Dalberg, will run from October 14th until November 14th, 2021. Each of the six winners will get a US$75,000 production grant (via a local production firm) to create, shoot, and post-produce their films with the help of Netflix and industry mentors, ensuring that everyone engaged in the production is fairly compensated. In addition, each of the six winners will get a cash prize of $25,000 apiece.

APPLICATIONS NOW OPEN: ANIMATION TRAINING FOR EAST AFRICAN WOMEN

Both UNESCO and Netflix agree on the importance of promoting and sharing varied local stories with the rest of the globe. They recognize that many aspiring filmmakers struggle to get the resources and exposure they need to fully realize their potential and advance their creative careers. This competition aims to address these difficulties and provide a platform for African storytellers to showcase their work to a worldwide audience.

This alliance will also assist to create long-term jobs and stimulate economic growth, contributing to the UN’s 2030 Sustainable Development Agenda, a set of goals aimed at ending global poverty in all of its forms by the end of this decade. This film festival will also contribute to the reduction of disparities by allowing access to global markets and ensuring decent working conditions. All of these are important targets for the 2030 Agenda.

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CULTURE

Afrotape to Focus on it’s Community

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Today marks 3 years since Afrotape was formed. What began as a platform for artists’ services has evolved into a youth brand that will be the leading voice on African culture. It’s been a fascinating and challenging journey, full of invaluable experiences and life lessons that have shaped us into the people we are today. (more…)

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APPLICATIONS NOW OPEN: ANIMATION TRAINING FOR EAST AFRICAN WOMEN

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The Ladima Foundation announced earlier this year a cooperation with Culture and Development East Africa (CDEA) and the Kwetu International Animation Film Festival (KIAFF) to provide training, development, and professional opportunities to women working in the animation industry in East Africa. (more…)

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